4 Last-Minute Tips to Drive More Holiday Sales on Shop

Admin
5:59 AM

 


Here are 4 last-minute tips to help drive more holiday sales on your Shopify store:


1. Create Urgency with Limited-Time Offers

Leverage the power of FOMO (Fear of Missing Out) by running limited-time deals. This could include flash sales, countdown timers, and “while supplies last” promotions. Add clear messaging on your product pages, banners, and pop-ups to remind customers that the offers are only available for a short time. Use apps like Countdown Timer Bar or Urgency Bear to create timers for your site.


Tip: Promote these offers heavily on social media and via email marketing to reach last-minute shoppers.


2. Offer Free and Expedited Shipping

Shipping is a big factor in holiday purchase decisions, especially for last-minute shoppers. Offering free shipping with a minimum purchase or expedited shipping for an additional fee can increase conversion rates. You can use Shopify’s built-in shipping options or apps like Shippo to calculate shipping rates and integrate shipping providers.


Tip: Clearly display the cutoff dates for delivery by Christmas or other holiday deadlines to incentivize quicker purchases.


3. Leverage Abandoned Cart Recovery

Many shoppers leave items in their cart, especially during the holidays. Sending well-timed, personalized abandoned cart emails can recover those lost sales. Set up automated emails with discounts or free shipping offers as incentives to complete the purchase. Shopify’s Abandoned Checkout Recovery feature or apps like Klaviyo can help with this.


Tip: Send the first email within an hour of cart abandonment, followed by a reminder 24 hours later.


4. Optimize Your Mobile Shopping Experience

With an increasing number of customers shopping on mobile, it’s crucial that your Shopify store is fully optimized for mobile devices. Ensure that your site loads quickly, is easy to navigate, and that the checkout process is smooth. Use tools like Google’s Mobile-Friendly Test to check your site’s mobile usability.


Tip: Simplify forms, reduce the number of steps in the checkout process, and enable mobile payment options like Apple Pay and Google Pay to speed up conversions.


By focusing on these four areas, you can capture last-minute holiday shoppers and boost your Shopify store’s sales during the busiest shopping season of the year.